What's Underneath
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The Blind Spot of the Double Diamond ― A Tentative Argument for the Double Iceberg Model
A tentative model overlaying the Iceberg (tacit / explicit) on the Double Diamond (divergence / convergence). Reads Discover / Define / Develop / Deliver across two registers ―― surfacing eight fields, six failure patterns, and the geometry of diamond shapes.
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What Completes Software ― Pain-Driven Software Development
In an age when AI can prototype anything, why does software still refuse to be finished? Drawing on the author's own macOS app, CONTXXXT, this essay proposes Pain-Driven Software Development (PDSD) — building software from one's own pain rather than market analysis.
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Diamond is Unbreakable ― The Work of Crystallising Decisional Knowledge in the Age of AI
As AI promises to fully automate business operations, one job remains with humans: crystallising an organisation's criteria for judgment. Drawing on daily work as a marketer, this essay maps what AI cannot inherit ―― what we call "success," and how we decide the next move.